Intangibles and the Australian property sector: survey

Published:
14 May 2010
Author:
Kendra Wasiluk
Source:
University of Leeds
Type:
Article

"Intangibles and the Australia Property and Construction Sector" is an online questionnaire, open for participation.

The questionnaire is part of a larger doctoral research project from the University of Leeds, in collaboration with the University of Melbourne, which aims to investigate how FIRMS in the Australian Property and Construction sector identify, measure and manage their intangibles or ‘intellectual capital’.

 

 

Those who are invited to participate:

  • CEOs,
  • Sustainability Managers,
  • Facility Managers,
  • General Managers, and
  • Other management professionasl in the property and construction sectors.


The Survey

The questionnaire has 22 questions and it takes approximately 15-20 minutes to complete, however, you are welcome to exit the survey at any time.

All responses are anonymous and this research has obtained ethical approval from the Faculty Research Ethics Committee at the University of Leeds (AREA 09-010). 

To complete the survey please visit www.survey.leeds.ac.uk/intangibles_survey
 
If you have any questions, or would like any additional information about this research, please feel free to contact the researcher, Kendra Wasiluk, at k.wasiluk@see.leeds.ac.uk  

 

Why study intangibles?

A key issue facing business today is how to reconcile the belief that sustainable development is a worthwhile goal and how to achieve this.

When interpreted into a business context, sustainable development requires an organisation to manage not only its financial bottom line, but also its non-monetary, non-tangible performance – often dubbed the ‘triple bottom line’.

Additionally the ‘business case for sustainability’ presents the ‘win-win’ case of taking a sustainable approach to business, however, many of the benefits or drivers of value often relate to an organisations intangibles.

The scope of this research project is specifically focused on the investigation of the challenge of managing the non-financial aspects – or intangibles – of organisations in the Australian property and construction sector.

There has been little systematic empirical investigation on the intangibles of firms in the property and construction sector, both in Australia and internationally. Previous research on intangibles focuses on serviced-based sectors such as IT or on sectors that rely heavily on their intellectual property such as biotechnology.

However, a recent review of the Australian property and construction sector reported that it is following a similar trend to that of many other industrialised Western nations and heading towards a more serviced-based sector.

This coupled with growing demands for transparency in corporate reporting and voluntary corporate social responsibility mean that organisations now more than ever are being called upon to identify, assess, manage and communicate about their intangibles.

For more on information on intangibles and this research project please click here.

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